Boston Rd, Southern Blvd, E 149th St and Dyre Ave carry heavy daily traffic through the Bronx, about 11 miles from the center of the New York metro, connecting a wide mix of neighborhoods across the borough.
With a population above 1.4 million spread across a dense mix of neighborhoods, even a small share of daily traffic adds up to a large audience over the course of a week. That scale is hard to match with most other local advertising, especially for a message aimed at a broad, varied audience. Ask about a free quote for billboard availability and pricing in the Bronx.